Later is a social media scheduler. Link in Bio is bundled into it, which is fine if you schedule, and expensive if you do not. Read on their pricing page in September 2026: three plans, Starter at US$ 18.75, Growth at US$ 37.50 and Scale at US$ 82.50 a month billed yearly, all with a 14 day free trial and no free tier at all.
So the question is not whether Later is good. It is whether your link in bio should cost two hundred dollars a year.
What you are actually paying for
Starter buys one social set, one user, thirty scheduled posts per profile, analytics up to three months, and Link in Bio. Growth and Scale add users, sets, approvals and longer analytics.
Note what none of the tiers is: a cheap way to have a page. The page is the smallest thing in the bundle, and it is priced as part of a team tool.
Where Later users put the page instead
1. Hostus, if the page is the point
Describe the page, get one HTML file, drop it in, get a link. Free for 20 documents and 2 MB, with no card and no trial clock, which means the page costs nothing until you want a custom domain. It also collects contact form replies without any setup, which Link in Bio does not do at all.
2. Keep Later, drop the page
If you schedule across six platforms with approvals, Later is doing real work and this page is not arguing with that. Keep the subscription and let the link live somewhere free. Nothing says the two have to be the same vendor.
3. Linktree, if you want it today and free
Free plan with no expiry, fastest route to a working link. The trade is the one it always is: no custom domain on any plan, no export, and 12% on a sale on the free tier.
4. Carrd, if you want to build it visually
Three sites free, US$ 19 a year for a custom domain, and a real page download on Pro Plus at US$ 49 a year.
Side by side
| Tool | Free plan | Custom domain | Your page as a file |
|---|---|---|---|
| Hostus | 20 docs, 2 MB, no clock | Yes, on the paid plan | Yes, it is an HTML file you download |
| Later | None, 14 day trial | Not published on the pricing page | No |
| Carrd | 3 sites | US$ 19 a year | Yes, Download Sites on Pro Plus, US$ 49 a year |
| Linktree | Unlimited links, 12% on a sale | No, on any plan | No export of links or page |
| Campsite.bio | Unlimited links, 14 days of analytics | Pro and up | CSV of analytics, not the page |
Later's numbers come from their own pricing page, read on 9 September 2026, billed yearly with the 25% discount they show by default. Monthly billing is higher.
What the page can look like
- A wedding photographer, with a contact form that works and sections that report back.
- A coffee roaster, where the page is the shelf list, not a row of buttons.
- A restaurant, one service a night, in the order a guest asks about it.
- A tattoo studio, a flash sheet and a waiting list.
Each is one file of about 12 KB, made from that prompt, sitting on the free plan.
The prompt
Make me a link in bio page for [what you do], as one HTML file.
Mobile first, max 430px, my own look and not a template: [two words of style].
Sections with real content, not a stack of buttons: what I do,
the thing people want (menu, prices, dates, work), and five links.
A contact form with method="post" and named fields. No action URL,
no key: Hostus stores the replies.
An id on every section, so I can see which one people read.
Then publish it to Hostus and give me the link.Good to know before you switch
Hostus is not a builder with draggable rows. You describe the page to Claude or ChatGPT, you get one HTML file, you drop it in and you get a link. Reordering links later means editing the page in the inline editor or asking the assistant again. If changing a link in ten seconds from a bus is the job, a builder does that better and we would rather say so here than have you find out on a Tuesday.
The free plan is 20 documents and 2 MB of HTML, which is a lot of pages of this size, plus 100 form replies a month. No card, no trial clock. Paid is US$ 9.99 a month or US$ 49.99 a year, and that is where the custom domain lives.
One thing Later does that no HTML page will: scheduling posts across platforms, with approvals and a content calendar. If that is the reason you pay, this is not a replacement for it and nothing here suggests otherwise.