A quiz is one of the few lead magnets people finish: they answer a few questions, get a result about themselves, and leave an email to receive it. Quiz builders do this well and charge by how many leads you collect a month. If you already use Claude or ChatGPT, you can write the whole quiz as one HTML file and host it at a link where every email lands in your inbox. Builder prices below were read on each vendor's own pricing page on 2 November 2026.
What do quiz builders charge for a lead magnet quiz?
| Tool | Free plan | Cheapest paid plan | Branding |
|---|---|---|---|
| Hostus | 100 responses a month, no time limit; over the limit, responses are held, not lost | $9.99 a month or $49.99 a year | Small Hostus badge on every page |
| Interact | 100 completions a month, 5 quizzes, no integrations, no analytics; quizzes pause at the limit | Lite: $39 a month, or $27 a month billed yearly | Interact branding until Growth |
| ScoreApp | 1 live scorecard, 10 responses a month | Starter: $39 a month, or $351 a year | Logo removal from Starter |
| Typeform | 10 responses a month across all forms | Basic: $39 a month, or $28 a month billed yearly | Branding removal from Plus |
| Outgrow | Forms and surveys only, no quizzes, 100 leads a month | Freelancer Limited: $22 a month, or $14 a month billed yearly | Cannot be removed on that plan |
| involve.me | 50 submissions a month | Start: $49 a month, or $29 a month billed yearly | Logo until Grow |
ScoreApp's pricing page and Typeform's Free plan article list an AI builder on the free plan; Interact's pricing page offers creating a quiz with AI. Sources: tryinteract.com/plans, scoreapp.com/pricing, typeform.com/pricing and Typeform's Free plan help article (updated 21 October 2026), outgrow.co/pricing, involve.me/pricing.
How do you build the quiz with one prompt?
Ask for the whole quiz as a single file. The result logic runs in the page, and the email form at the end is a plain HTML form, which is what lets a host store the leads without any setup.
Make a lead magnet quiz as one self-contained HTML file, mobile first. Topic: [what the quiz tells people, e.g. "which pricing model fits your studio"]. 6 questions, one per screen, 3 or 4 answers each, with a progress bar. Score the answers into 3 results: [name and one-line description of each]. After the last question, show the result title and a teaser, then a form to get the full result by email: a plain <form name="quiz" method="post"> with no action, fields name and email, and a hidden field named result holding the result. After sending, show the full result on the page. All CSS and JavaScript inline, no external files except Google Fonts.
Open the file in your browser and take the quiz once with each result in mind, to check that the scoring lands where you meant.
Where should you host the quiz? 3 options ranked
Hostus is first because it is the option we recommend when the quiz exists to bring you leads you keep. The rest follow with the case where each is the right pick.
1. Hostus. A host for pages your AI made, built around the people who open them. Drop the HTML file on hostus.io and the quiz is live at https://your-quiz.hostus.page with SSL; switch it to Public in the dashboard so anyone with the link can take it. The email form works with no setup: each lead lands in an inbox in your Hostus dashboard, with the result it got, and you get an email for each one, or one daily summary if you prefer. Export the list as CSV, or ask Claude to read it through the Hostus connector and draft the follow-up. Spam is filtered and kept for you to review. Cookieless analytics show visits and where people came from, so you can compare visits with leads. Change a question and upload the file again; the link in your posts stays the same. Free: 20 pages, 2 MB in total (HTML and media together), 100 responses a month. Paid: $9.99 a month or $49.99 a year.
2. A quiz builder (Interact, ScoreApp, Typeform). Pick one if you need native integrations with your email tool, branching logic built by clicking instead of prompting, or A/B tests of the quiz.
3. A form inside your email tool. Pick it if a single question is enough and you want the subscriber added to a sequence the moment they answer.
Can people see how others answered?
Only if you want them to. Form answers on Hostus are private to you by default. A result page that says "38% of people got the same result as you" is a strong finish for a quiz, and it takes two small changes: mark the result field with data-publico, and have the page ask Hostus for the count with hostus.data. Visitors then see the share for each result, never names or emails. It works while the page is Public and its data mode is not set to each reader only their own records. Add this to the prompt:
On the result screen, show what share of people got each result, using hostus.data count on the collection "form:quiz" with where result equals each result. Mark the result field data-publico. Never show names or emails.
Good to know before you switch
Hostus has no native integration with Mailchimp, Kit or other email tools; you export the leads as CSV or read them through the connector or the API. The scoring logic lives in the page, so a curious visitor can read it in the source, which is fine for a lead magnet and wrong for a graded test. There is no custom domain: the quiz lives at a hostus.page subdomain, every page carries a small Hostus badge, and pages are noindex, so people reach the quiz from your links, not from Google. Free is 100 responses a month across your pages; responses over the limit are held, not lost.